With the support of:

Banc Sabadell

With the methodological
partnership of:

DYM Market Research

Barcelona Global is a private, non-profit organization, made up of professionals and companies whose mission is to make Barcelona one of the best cities in the world to attract talent and develop economic activity.

The objective of the International Talent Monitor initiative is to better know the needs and perceptions of the international professionals living and working in Barcelona in order to improve their sense of belonging and involvement here in Barcelona.

The first edition was initiated in 2013 by Gonzalo Rodés, Barcelona Global Vice President, and has since been launched every 2 years.

After analyzing the results of the first survey, Barcelona Global has actively worked to help integrate international professionals into Barcelonian society and business world.

Project

The targets of the survey are the talented internationals living and working in Barcelona and are categorized as follows:
CEOs
and Business
Executives
Principal
Investigators of
R&D Centre
Top level
Investors and
Entrepreneurs
Creative
Minds, Artists
and Athletes
The survey is asking questions regarding the following subjects:
Reason
to Come
Working
Conditions
Doing
Business
Social
Integration
General
Perception
Education
Living
Conditions
The 2015 version of the survey has been designed with the commitment of 26 professionals, the involvement of 50 international organizations and a Steering Committee of 20 international experts. In order to communicate the results, Barcelona Global hosted a press conference and presentation in November 2015.

If you have any questions or comments about the survey, please send us an email at itm@barcelonaglobal.org.

Partners

This new edition is made possible by the support of our partners.
And all our partners who are helping us send out the survey:

Steering Committee

The role of the Steering Committee is to provide expertise and advice as well as act as International Talent Monitor ambassadors.
Gonzalo Rodés
Gonzalo Rodés

Gonzalo
Rodés
Chairman
GBS Finanzas
Catalunya

Conxa Oliu Creus
Conxa Oliu Creus

Conxa
Oliu
Manager
Sabadell Professional
and BStartup

Tony Anagor
Tony Anagor

Tony
Anagor
Managing Director
and co-Founder
Lifestyle DMC

Craig Andrus
Craig Andrus

Craig
Andrus
Principal
Increscent Capital

Jaume Baró
Jaume Baró

Jaume
Baró
Director of Business
Services Barcelona
Activa-Ajuntament
de Barcelona

Ivan Bofarull
Ivan Bofarull

Ivan
Bofarull
Director Global
Strategic Initiatives
ESADE Business School
de Barcelona

Sylvain Boy
Sylvain Boy

Sylvain
Boy
Managing Director
Catenon Worldwide
Executive Search

Carlos Clavero
Carlos Clavero

Carlos
Clavero
Director
Instituto DYM

Paul Cook
Paul Cook

Paul
Cook
General Manager
OneOcean Port Vell

Kai Christian Fischer
Kai Christian Fischer

Kai
Christian
Fischer
Partner (M&A/Corporate,
Head of German Desk)
Cuatrecasas,
Gonçalves Pereira

Francisco J. Granados
Francisco J. Granados

Francisco J.
Granados
Researcher
Institut Barcelona
d'Estudis
Internacionals

Andrew Gwatkin
Andrew Gwatkin

Andrew
Gwatkin
Consul-General
British consulate in
Barcelona until summer
2015

William Knauer
William Knauer

William
Knauer
Head of School
Benjamin Franklin
International School

Ann Park
Ann Park

Ann
Park
Director
CPI Global CRO

Lidan Qi
Lidan Qi

Lidan
Qi
Managing Director
Qimeng Global

Jürgen Salenbacher
Jürgen Salenbacher

Jürgen
Salenbacher
Brand Strategist,
Facilitator and Author
CPB-lab

Philippe Saman
Philippe Saman

Philippe
Saman
Director
French Chamber
of Commerce in
Barcelona

Christian Stammkoetter
Christian Stammkoetter

Christian
Stammkoetter
General Manager
Aguas Font Vella
y Lanjarón

Lluís Torrens
Lluís Torrens

Lluís
Torrens
Manager Public-
Private Sector
Research Center
IESE Business School
until summer 2015

Travis H. Stracker
Travis H. Stracker

Travis H.
Stracker
Principal Investigator
Institute for Research
in Biomedicine
Barcelona

Results

Quantitative Results of Barcelona Global’s International Professional Talent Monitor. Work, Business and Life in Barcelona.

Respondents profile

Italy
16%
USA
15.7%
France
14.5%
Germany
9.4%
UK
5.3%
Netherlands
5%
Mexico
2.5%
Rest of EU (Not EU)
12.3%
Rest of EU
5%
South America
4.7%
Other
9.7%
Professional profile: 33.1% Employee - working in a firm based in Barcelona (any job position, including top management; 31.1% Academic/research - appointed in university or research center; 16.2% Business - entrepreneurs, investors; 7.1% Freelance professional; 12.6% Other - sabbatical, looking for a job, other situations Professional profile: 33.1% Employee - working in a firm based in Barcelona (any job position, including top management; 31.1% Academic/research - appointed in university or research center; 16.2% Business - entrepreneurs, investors; 7.1% Freelance professional; 12.6% Other - sabbatical, looking for a job, other situations Professional profile: 33.1% Employee - working in a firm based in Barcelona (any job position, including top management; 31.1% Academic/research - appointed in university or research center; 16.2% Business - entrepreneurs, investors; 7.1% Freelance professional; 12.6% Other - sabbatical, looking for a job, other situations
Individual annual
income levels (Euros)
500,001 or more
3.3%
400,001 - 500,000
1%
300,001 - 400,000
1.6%
200,001 - 300,000
3.9%
150,001 - 200,000
6.9%
100,001 - 150,000
9.5%
75,001 - 100,000
10.2%
50,001 - 75,000
16.1%
50,000 or less
47.7%

Respondents profile

Top 5 nationalities

France
16.4%
Germany
14.7%
United States
11.5%
Italy
10.6%
United Kingdom
9.1%

Top languages spoken

English
97.6%
Spanish
78.6%
French
36.6%
Catalan
20.2%
Professional profile or status: 46.6% Employee in a foreign or Spanish firm; 23.9% Investor / entrepreneur; 16.4% Appointed by a university or research centre; 11.9% Freelance or self-employed; 11.8% Studies; 6.8% Sabbatical period, Looking for a new job, Unemployed or retired; 3.5% Other Professional profile or status: 46.6% Employee in a foreign or Spanish firm; 23.9% Investor / entrepreneur; 16.4% Appointed by a university or research centre; 11.9% Freelance or self-employed; 11.8% Studies; 6.8% Sabbatical period, Looking for a new job, Unemployed or retired; 3.5% Other Professional profile or status: 46.6% Employee in a foreign or Spanish firm; 23.9% Investor / entrepreneur; 16.4% Appointed by a university or research centre; 11.9% Freelance or self-employed; 11.8% Studies; 6.8% Sabbatical period, Looking for a new job, Unemployed or retired; 3.5% Other

Reason to Come

2015
2013
0% 10% 20% 30% 40% 50%
0% 50%
           

More than 10 years

35.7
30.1

6-10 years

20.6
31.4

3-5 years

19.3
26.5

2 years or less

24.3
12.0
2015
2013
0% 5% 10% 15% 20% 25%
0% 25%
           

Graduate / post doctoral studies

17.6
23.4

Appointment by a university or research centre

10.9
12.7

A new job in a Spanish firm

10.9
10.9

Relocated by my company

10.5
8.3

A new job in a foreign firm

8.1
6.7

Enterpreneurial venture

7.2
4.8

Followed my spouse/partner who is from here

7.1
7.2

Sabbatical period or general appeal of the city

6.9
3.4

Followed my spouse/partner’s job

5.9
7.2

Business investment

2.2
1.0

A freelance job

1.5
1.6

Other reason

11.2
20.4
0% 25% 50% 75% 100%
0% 50% 100%
         

Both equally

55.3

Professional or business opportunities

23.7

Lifestyle

20.9
Not
important
Quite
unimportant
Somewhat
unimportant
Neutral Somewhat
important
Quite
important
Very
important
Not
important
Neutral Very
important
             

Salaries

4.2

Job market / economic crisis

3.9

Cost of living

3.9

Troubles dealing with bureacracy

3.9

Use of Catalan language

3.3

Political situation

3.1

Cultural difference

3.1

Lack of knowledge of English language among the local population

2.9
2015
2013
Did not learn
anything from
this source
Did learn
very little from
this source
Did learn
just a little from
this source
Neutral Learned
somewhat
a lot
Learned
quite a lot
from this
Learned
a lot from
this source
Did not learn
anything from
this source
Neutral Learned
a lot from
this source
             

People who knew Barcelona

4.8
5.0

A previous leisure visit

4.6
4.6

A previous business visit

3.7
3.8

Media (TV, newspapers, magazines, online media, reports about Barcelona)

3.5
2.6

Institutional promotion of the city (by public administrations, e. g., Ajuntament, Generalitat).

2.1
2.0

Working Conditions

0% 25% 50% 75% 100%
0% 50% 100%
         

No

8.0

Yes

92.0
2015
2013
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Work / Leisure balance

5.3

Recognition of my professional qualifications

5.2
5.0

Professional culture in Barcelona (creativity, entrepreneurial spirit, etc.)

5.0
4.4

Recognition of my educational credential

5.0

Use of English in my professional environment

4.9
4.5

Local openess towards international professionals

4.8
4.4

Ease of making professional connections

4.6
4.3

Professional culture in Barcelona (effective leadership, accountability, etc.)

4.2
3.8

Fair and merit-based possibilities of career advancement

4.1
3.6

Individual income tax

3.4
3.3

Private financing

3.3
2.2

Public financing

3.1

Competitive salary relative to other countries

3.0
2.8
0% 25% 50% 75% 100%
0% 50% 100%
         

No

87.0

Yes

13.0
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Work / Leisure balance

5.0

Ease of making professional connections

4.9

Recognition of my professional qualifications

4.7

Possibility of obtaining visa / work permit

4.7

Use of English in professional environment

4.7

Recognition of my educational credentials

4.3

Local openness towards international professionals

4.0

Job opportunities

3.6

Competitive salary

2.5
2015
2013
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             
5.0
4.3

Doing Business

0% 25% 50% 75% 100%
0% 50% 100%
         

I am managing or have managed a business here

24.5

I am starting up or have started-up a business here

17.3

I am investing in or have invested in a business here

8.6

I am managing or have managed a business from Barcelona that is located elsewhere

8.3

None of the above

59.6
2015
2013
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Ease of managing a business in Barcelona

4.4
3.7

Ease of investing in a business in Barcelona

3.8
3.5

Ease of starting a business in Barcelona

3.7
3.0
2015
2013

Workforce

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Ease of attracting international talent

4.8
4.5

Labor cost

4.5
4.3

Qualified local workforce

4.2
4.0

Flexibility in labour laws (i. e. hiring/firing)

3.4
2.7

English profiency of local workforce

3.1
2.7

Tax & Finance

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Corporate taxation relative to other countries

3.3
2.7

Available credit from local or private institutions

2.8
2.2

Public Administration

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Provision of work permits to foreigners

3.7
2.9

Assistance to enterpreneurship

3.6
2.9

Public policy regarding international business attraction

3.4
2.6

Provision of licences and activity permits

3.4
2.7

Availability of public websites, forms and applications in English

2.9
2.5

English proficiency of public officials

2.3
2.2

Research Centres

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Quality of universities and research centres in Barcelona

5.1
4.9

Collaboration between universities / research centres and firms

4.2
3.9

Miscellaneous

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Infrastructure of international connectivity (port, airport, train, etc.)

6.0
5.5

Office space (availability, quality and cost)

5.2
4.7

Ease of making business connections

4.5

Ethics in Barcelona’s business environment

4.2

Sociopolitical climate in Barcelona

3.5
2.8

Summary

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Overall satisfaction of running a business in Barcelona

4.6
3.7

Overall satisfaction of starting up a business in Barcelona

4.3
3.0
2015
2013
Not helpful
at all
Quite
unhelpful
Somewhat
unhelpful
Neutral Somewhat
helpful
Quite
helpful
Very
helpful
Not helpful
at all
Neutral Very
helpful
             

Private providers from Barcelona
(e. g. “gestorías de empresa”; business parks)

4.2
3.7

Public institutional services: Local
(e. g. Barcelona Activa, Ajuntament, etc.)

3.9
2.8

Public institutional services: Regional
(e. g. Invest in Catalonia / ACC1Ó, Generalitat, Mossos d’Esquadra etc.)

3.2
2.8

Public institutional services: National
(e. g. Agencia Tributaria [Hacienda], NIE / NIF - Policía Nacional, Visas, Seguridad Social, etc.)

2.9
2.8
Not
important
Quite
unimportant
Somewhat
unimportant
Neutral Somewhat
important
Quite
important
Very
important
Not
important
Neutral Very
important
             

Foreign markets (Europe)

5.4

Foreign markets (Rest of World)

5.0

International clients settled in Barcelona

4.6

Spanish market, excluding Barcelona

4.6

Local people / firms / institutions from Barcelona

4.4
2015
2013
I do not know
anything
I know it
quite a little
I know it
just a little
Neutral I know it
somewhat well
I know it
quite well
I know it
very well
I do not know
anything
Neutral I know it
very well
             

Barcelona Activa

4.1
3.6

Fira de Barcelona

4.1
3.7

Barcelona Global

4.0

Foreign Chambers of Commerce

3.5

22@Barcelona

3.4
3.0

ACC1Ó / Invest in Catalonia

3.2
3.1

Cambra de Comerç de Barcelona

3.0
2.9

Cercle de Economia

2.3
2.2

Foment del Treball

2.3
2.0

Social Integration

2015
2013
A very difficult
challenge
Quite a difficult
challenge
Somewhat a
difficult challenge
Neutral Somewhat an
easy challenge
Quite an easy
challenge
Not at all
challenge
A very difficult
challenge
Neutral Not at all
challenge
             

My family’s adaptation to life here

5.4
5.2

Difference between my cultural and social values and those of local Barcelonians

5.0
4.8

Language barrier because of my poor level of Spanish

4.9
5.0

Making friends with local Barcelonians

4.2
3.9

General English familiarity of local Barcelonians

4.1
3.3

Language barrier because of my poor level of Catalan

4.1
3.7

General English familiarity of people working in public administration

3.3
3.0
2015
2013
A very difficult
challenge
Quite a difficult
challenge
Somewhat a
difficult challenge
Neutral Somewhat an
easy challenge
Quite an easy
challenge
Not at all
challenge
A very difficult
challenge
Neutral Not at all
challenge
             

Empadronamiento

5.0
5.0

Social security / healthcare registration

4.5
4.1

Visas

4.3
3.4

Driver’s license

4.0
2.4

Resident permits / NIE

4.0
3.7

Fiscal obligations

4.0
Never Almost never Not often Neutral Often Almost
all the time
All the time
Never Neutral All the time
             

Other expatriates

5.4

Local people from Barcelona

5.1

People from my own country

4.5

Spanish people who have moved recently to Barcelona

4.5
2015
2013
Not helpful
at all
Quite
unhelpful
Somewhat
unhelpful
Neutral Somewhat
helpful
Quite
helpful
Very
helpful
Not helpful
at all
Neutral Not helpful
at all
             

Network of colleagues

5.1
5.1

Children’s school

4.8
5.0

Sports clubs

3.7
3.3

Formal business networks and clubs

3.7
3.5

Neighbours

3.4

Cultural associations

3.3
3.1

Online social networks (e. g. Facebook, LinkedIn)

3.2
2.7

Barcelona Global

2.9

Religious community

2.1
2.7
2015
2013
Not at all Neutral Completely
Not at all Neutral Completely
     
4.7
4.3
Not at all
willing
Quite
unwilling
Somewhat
unwilling
Neutral Somewhat
willing
Quite willing Very willing
Not at all
willing
Neutral Very willing
             
5.9
2015
2013
Not helpful
at all
Quite
unhelpful
Somewhat
unhelpful
Neutral Somewhat
helpful
Quite
helpful
Very
helpful
Not helpful
at all
Neutral Very
helpful
             

Network of friends and acquaintances

5.7
5.7

Online travel guides, websites

3.9
4.0

Online social networks (e. g. Facebook, LinkedIn)

3.0
3.3

Public institutions (i. e. Ajuntament de Barcelona)

2.7
3.1

Private relocation companies

2.5
3.8

Consulate

2.4
3.0

Institutional accommodation agencies (e.g., those that belong to universities)

2.4
3.5

Foreign Chambers of Commerce

2.2

Barcelona Global

2.2
2015
2013
0% 10% 20% 30% 40% 50%
0% 50%
           

It is enriching my personal experience

22.0
22.0

It is not affecting my experience in any relevant way

24.3
22.4

It poses me a higher adaptation challenge but I can cope with it

32.6
33.7

It is making my experience rather unsatisfactory

14.2
11.7

It is affecting me to the extent that I am considering leaving the city mainly because of this reason

4.9
5.1

D/N

2.1
0% 25% 50% 75% 100%
0% 100%
         

Futbol Club Barcelona

87.9

Gran Teatro del Liceo

80.1

Fundació Palau de la Música Catalana - Orfeó

70.8

R. C. D. Espanyol de Barcelona

67.2

R. C. Náutico de Barcelona

62.5

L’Auditori de Barcelona

61.0

R. Club de Tenis Barcelona

58.2

R. Club Polo de Barcelona

50.5

Círculo del Liceo

48.4

Círculo Ecuestre

38.8

OneOcean Club / Marina Port Vell

37.7

Ateneu Barcelonés

30.1
0% 25% 50% 75% 100%
0% 100%
         

Gran Teatro del Liceo

48.6

Fundació Palau de la Música Catalana - Orfeó

40.0

L’Auditori de Barcelona

35.7

OneOcean Club / Marina Port Vell

34.9

Círculo del Liceo

31.9

Futbol Club Barcelona

29.5

R. C. Náutico de Barcelona

28.8

R. Club de Tenis Barcelona

23.6

Círculo Ecuestre

21.9

Ateneu Barcelonés

20.8

R. Club Polo de Barcelona

17.3

R. C. D. Espanyol de Barcelona

8.1

Education

0% 25% 50% 75% 100%
0% 100%
         

No

51.5

Yes

48.5
Not helpful
at all
Quite
unhelpful
Somewhat
unhelpful
Neutral Somewhat
helpful
Quite
helpful
Very
helpful
Not helpful
at all
Neutral Very
helpful
             

Friends, colleagues or relocation companies

5.5

School websites

4.5

Other Internet sources

3.8

Public administrations (e. g., Ajuntament, Generalitat)

2.4
2015 Satisfaction
2015 Importance
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Children’s integration within the school

6.1

Quality of education offered in the school

5.5
6.6

Reputation/recommendation

5.8
6.3

Education in Spanish

5.0
5.5

Education in English

4.8
5.4

Non-Spanish curriculum (e.g., American, French, German, etc.)

5.2
5.2

Proximity of the school to my house

5.2
5.1

Ease of getting children accepted in the school because of enrollment capacity

5.0
5.0

International Baccalaureate curriculum

4.9
4.8

School facilities

5.3
4.7

Strength of the parents community

5.0
4.6

Public transportation / private school bus

4.8
4.1

Education in another language

4.1
3.6

Education in French

4.2
3.4

Education in Catalan

4.5
3.2
             
Not important
at all
Quite
unimportant
Somewhat
unimportant
Neutral Somewhat
important
Quite
important
Very
important
Not important
at all
Neutral Very
important
2013 Satisfaction
2013 Importance
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Quality of education offered in the school

5.1
6.6

Education in English

4.7
5.8

Proximity of the school to my house

5.4
5.5

Non-Spanish curriculum (e. g., American, French, German, etc.)

5.3
5.5

Education in Spanish

4.3
5.5

“International Baccalaureate” curriculum

4.9
5.5

Ease of getting children accepted in the school because of enrolment capacity

4.7
5.1

Education in another language. You can specify language on next screen

4.3
4.8

Education in Catalan

4.4
2.6
             
Not important
at all
Quite
unimportant
Somewhat
unimportant
Neutral Somewhat
important
Quite
important
Very
important
Not important
at all
Neutral Very
important
0% 25% 50% 75% 100%
0% 100%
         

A different school overseas

2.1

International school in Barcelona

53.5

Private local school in Barcelona

12.2

Concertada (Publicly-funded, independent school)

18.5

Public local school in Barcelona

20.4
0% 25% 50% 75% 100%
0% 100%
         

No

96.6

Yes

3.4
0% 25% 50% 75% 100%
0% 100%
         

Public university

47.8

Private university

60.9
Satisfaction
Importance
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Quality of education

5.5
6.6

Reputation

5.5
6.5

Employability

4.9
6.2

Research activity

5.1
5.5

Education in English

4.3
5.0

Cost

3.6
4.7

Education in Spanish

4.9
4.3

Education in Catalan

4.3
2.7
             
Not important
at all
Quite
unimportant
Somewhat
unimportant
Neutral Somewhat
important
Quite
important
Very
important
Not important
at all
Neutral Very
important

Living Conditions

2015
2013
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Price of housing for rent

3.7
3.4

Housing quality

3.5
3.6

Price of housing for buying

3.1
2.8
2015
2013

Quality of Life

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Weather

6.5
6.4

Presence of an international community in the city

5.7
5.5

Availability of natural spaces (e. g. green areas, beaches)

5.4
5.0

Openness of Barcelonians towards diverse personal lifestyles

5.0

Safety (i. e. lack of crime)

5.0
4.6

Healthy environment (i. e. lack of pollution)

4.2
4.0

Arts & Culture

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Restaurants / gastronomy

6.2

Cultural attractions (e. g. museums, conferences, exhibitions)

5.9
5.7

Art performances (e. g. theatre, classical and popular music)

5.6
5.4

Quality and quantity of public spaces per neighbourhood (e. g. library)

5.4
5.3

Urban planning of public spaces (i.e. street amenities such as playgrounds, parks)

5.1
5.0

Healthcare system

Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             

Private healthcare system

5.4
5.5

Public healthcare system

4.7
4.5
Not important
at all
Quite
unimportant
Somewhat
unimportant
Neutral Somewhat
important
Quite
important
Very
important
Not important
at all
Neutral Very
important
             

Mobile and Internet Banking Facilities

6.3

Ease and efficiency of banking procedures

6.2

Commissions and Fees

6.1

Branch network

5.0

Expertise and knowledge of my account manager

4.9

Finance facilities

4.7

Assessment on savings/investments

4.2

English service (from branch staff, bank communications, internet, etc.)

3.6
0% 10% 20% 30% 40% 50%
0% 50%
           

Personal recommendation

48.4

Location (near home, near work)

34.1

Ease of operating online / mobile

22.4

Brand recognition

17.7

Economic conditions

14.9

International presence

13.1

Employer company

10.6

Professional recommendation from my relocation

8.4

Finance of home purchase

8.0

Internet search

6.9

Recommendation from the bank in former place of residence

3.8
Very
unsatisfied
Quite
unsatisfied
Somewhat
unsatisfied
Neutral Somewhat
satisfied
Quite
satisfied
Very
satisfied
Very
unsatisfied
Neutral Very
satisfied
             
5.9

General Perception

0% 10% 20% 30% 40% 50%
0% 50%
           

I am not considering leaving Barcelona

37.5

I am unsure; staying or leaving depends on my job here and the opportunities I receive elsewhere

35.1

I will leave Barcelona within a few years from now

17.0

I will leave Barcelona in the distant future

7.5

D/N

2.9
0% 25% 50% 75% 100%
0% 100%
         

New job or job transfer

70.5

Economic situation

31.6

Difficulty of my spouse/partner to find an adequate job in the city

25.9

Political situation

25.5

Children’s education

17.0

Tax issues

13.7

Retirement

5.4
0% 10% 20% 30% 40% 50%
0% 50%
           

Is working in Barcelona

48.1

Is not working or looking for a job

11.7

Is looking for a job in Barcelona

10.2

Is working elsewhere

9.0

Does not apply

21.1
Predict in 2017
Perceived since 2013
Will deteriorate
greatly
Will quite
deteriorate
Will somewhat
deteriorate
Neutral Will somewhat
improve
Will quite
improve
Will improve
greatly
Will deteriorate
greatly
Neutral Will improve
greatly
             

International connectivity

5.0
4.9

Quality of life

4.8
4.7

Cultural amenities in the city

4.7
4.6

International talent attraction

4.7
4.4

Social integration of internationals

4.5
4.4

Safety (i. e. lack of crime)

4.4
4.3

Business environment

4.6
4.2

Educational offers for children

4.4
4.2

Administrative processes

4.0
4.0

Corporate tax

3.8
3.7

Personal tax (income and wealth)

3.6
3.4

Political situation

3.2
2.8
Has greatly
deteriorated
Has quite
deteriorated
Has somewhat
deteriorated
Neutral Has somewhat
improved
Has quite
improved
Has greatly
improved
Has greatly
deteriorated
Neutral Has greatly
improved
             
0% 25% 50% 75% 100%
0% 100%
         

Paris

22.6

London

20.1

New York City

11.8

Madrid

10.6

Amsterdam

6.8

Milan

6.6

Frankfurt

6.2

San Francisco

6.0

Berlin

5.5

Rome

4.9

Boston

4.9

Washington D. C.

4.6

Brussels

4.4

Chicago

4.3

Los Angeles

3.7

Zurich

3.5

Hamburg

3.1

Geneva

3.1

Beijing

3.1

Sydney

2.9

Miami

2.9

Other (412 other cities)

62.4
0% 10% 20% 30% 40% 50%
0% 50%
           

Barcelona

18.1

New York City

2.9

London

2.8

Paris

2.7

San Francisco

2.4

Madrid

1.9

Berlin

1.9

Sydney

1.3

Amsterdam

1.2

Washingtion D. C.

1.0

Boston

1.0

Toronto

0.9

Montreal

0.9

Hamburg

0.9

Other (32 other cities)

18.4

I am undecided / I do not know

33.9
0% 10% 20% 30% 40% 50%
0% 50%
           

Barcelona

41.3

San Francisco

3.8

Sydney

3.1

New York City

2.9

Zurich

2.2

London

1.8

Berlin

1.8

Vancouver

1.6

Singapore

1.2

Vienna

1.0

Miami

1.0

Auckland

1.0

Madrid

0.9

Amsterdam

0.9

Other

6.0

I am undecided / I do not know

21.8
I would strongly
discourage him/her
to come
I would quite
discourage him/her
to come
I would somewhat
discourage him/her
to come
Neutral I would somewhat
encourage him/her
to come
I would quite
encourage him/her
to come
I would strongly
encourage him/her
to come
I would strongly
discourage him/her
to come
Neutral I would strongly
encourage him/her
to come
             
5.2
Not at all Quite not Somewhat not Neutral Somewhat Quite Completely
Not at all Neutral Completely
             
5.3

Team

The Barcelona Global International Talent Monitor Team
Mateu Hernández
Mateu Hernández

Mateu
Hernández
CEO of Barcelona
Global

Carine Lebecque
Carine Lebecque

Carine
Lebecque
International Talent
Monitor Director
at Barcelona Global

Jack Rickles
Jack Rickles

Jack
Rickles
Intern from Cornell
University, New York

Adriana Sala
Adriana Sala

Adriana
Sala
Intern from
Universitat Pompeu Fabra,
Barcelona

Victoria Saenz
Victoria Saenz

Victoria
Saenz
Intern from Stanford
University, California

Contact

Avinguda Diagonal 579, 3a
08014 Barcelona
T +34 93 67 61 250
itm@barcelonaglobal.org
www.barcelonaglobal.org